Decision Making. The “Do It Now” Approach
In business, every moment counts. Yet so many business owners hesitate when it comes to making decisions. Fear, lack of experience, and a tendency to overthink often paralyse us, leaving opportunities untouched or even unseen. The truth is success doesn’t wait for you to get comfortable.
Success is built by those who make decisions and act.
If you want to move your business forward, the “Do it now” approach our advice. Let me explain why quick and decisive action is critical, and how it impacts your sales and referral marketing efforts.
One of the biggest challenges I see in business owners is the fear of getting it wrong. The result…Indecision. You sit on opportunities, wait for the “perfect time,” and end up missing out altogether. But here’s the thing, not deciding is, in itself, a decision. It’s deciding to stay exactly where you are.
You don’t need all the answers to act. Success comes from doing, not waiting. The faster you decide, the quicker you learn and improve. Making decisions, even small ones, creates momentum, and that momentum is what propels you forward.
Every day, business owners juggle a million things, but how many of those are truly driving growth? The key to breaking through is deciding to make time for the activities that improve your situation.
Learning: Decide to learn something new every day. Whether it’s attending a workshop, reading a book, or joining a Mastermind group, learning equips you with tools to make even better decisions in the future.
Sales: Sales don’t just happen by chance. You must decide to dedicate time to prospecting, following up, and nurturing relationships. Set aside specific hours in your day for sales activities and stick to them like they’re unmissable appointments. Imagine what could happen if you committed to just one extra sales activity per day. The results would compound quickly.
No what about decision making in Referral Marketing I hear you say…
Referral marketing is another area where indecision can kill momentum. Success in referral marketing hinges on making consistent, deliberate choices.
– Decide to meet with your referral partners regularly.
– Decide to actively seek opportunities for them.
– Decide to nurture and strengthen those relationships.
Building a strong referral network doesn’t happen by accident. It’s about showing up with a proactive mindset focused on adding value. When you choose to make referral marketing a priority, you’ll see the ripple effects in your business.
Ultimately, success comes down to a single decision. Deciding to succeed. It’s a mindset shift. You can’t sit back and wait for success to find you. You must wake up each day with the intention to make things happen. Set clear goals, decide on the actions needed to achieve them, and then follow through without hesitation.
Here’s a challenge.
1. Look at your schedule for the week ahead.
2. Identify where can you make quicker, more deliberate decisions?
3. What can you do right now to move closer to your goals?
4. Now, don’t overthink it…just decide and act.
Every decision you make shapes your business, your relationships, and your future. Stop waiting for the stars to align or for a perfect moment that doesn’t exist. Instead, adopt the “Do it now” approach. Make decisions, act, and trust yourself to adjust along the way. Whether it’s dedicating time to sales, fostering referral relationships, or simply committing to learn, the power is in your hands.
Decide today to succeed. Your future self will thank you.
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